U X
Hi, I’m Romelle

I Design Systems and Brands People Trust —
From Enterprise Platforms to Complex Workflows.

Case Studies

Product Design Design System AI Assistant

Restoring Trust in a
Business-Critical Sales System

I led the end-to-end redesign of the configuration experience, reframing the problem from “improving usability” to restoring trust and confidence under time constraints. The result was a unified configuration workspace that reduced cognitive load, minimized errors, and improved sales efficiency.

11%
Increase rating in CSAT Score
Based on User Trust and Satisfaction of the platform
18%
Reduction in Time on Task
Demonstrating: Speed & Efficiency of the new system
View Case Study
Service Design E-Commerce Web, Mobile

Designing a Scalable
Athlete Development Platform

I led the transformation of Monster Army from a fragmented web experience into a scalable athlete development platform aligned with executive vision. Grounded in research, I translated the brand’s mission into a streamlined product roadmap that reduced friction and accelerated payouts. The result improved operational efficiency and positioned the platform for sustainable growth.

45%
Decrease in Payout Schedule
Demonstrating the effectiveness of payment process
170
Increase in Athlete Signups by 170
Showing growth and effectiveness of the new platform
View Case Study
Brand Marketing Product Launch E-Commerce

Building a Conversion-Focused
Brand Platform for Reign Total Body Fuel

I led this product launch with speed and creativity. Anticipating the design challenges, I demonstrated that having a solid UX/Design process and knowing how to adjust the game plan to fit the current climate really demonstrates how all of my past experience and education apply to real world design hurdles, and exemplifies good design leadership.

65
NPS Score
Loyal enthusiasts who will keep buying and advocating for the brand
3%
Conversion Rate
Showing Digital Marketing Effectiveness
View Case Study

Every organization faces unique design challenges — whether it’s scaling systems, integrating AI, or reducing friction in critical workflows. I’d be glad to connect and explore how we can turn those challenges into engaging and measurable outcomes.

Let's connect:

UX/Product Designer. Systems Thinker. Trust Builder.

I’m a Principal Product Designer with 15+ years of experience leading complex, enterprise-scale software initiatives across AI-enabled platforms and multi-system workflows. I specialize in integrating AI into decision-making experiences, building scalable design frameworks, and aligning cross-functional teams to deliver cohesive, high-impact product ecosystems. Experienced in partnering with Product, Engineering, and Data teams to drive adoption, usability, and measurable business outcomes through human-centered design and research.

I enjoy learning new skills and believe in life-long learning.
Technology stacks come and go, but at the core of it all,
solving design challenges relies on solid design thinking.

Core Expertise

  • AI-Enabled Product Design
  • Design Systems & Scalable Frameworks
  • Cross-Functional Team Alignment
  • Human-Centered Research & Strategy
  • Cross-Functional Leadership
  • Workflow Optimization
  • Service Blueprints & Systems Thinking
  • Change Management & Adoption
  • End-to-End Product Lifecycle

Let's connect:

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